Three Reasons Big Companies Should Work With Security Startups

January 27, 2015 | 1 minute read

Lior Div, CEO and Co-Founder of Cybereason, was featured in Forbes, discussing three main reasons why large corporates should work with security startups and some ideas on how to mitigate the risk when working with an early-stage security vendor. Here are some highlights on why companies should work with security startups NOW:

1. Influencing Innovation

Startups are the ground zero for innovation: it is where the seeds of innovation typically are, as they constantly question the status quo and apply creative approaches to solving a specific problem. Being an early adopter gives the buying organization the power to influence and shape new technologies without having to build it in house. Since startups are by definition more agile and their solutions are early-stage, the technology matures faster than solutions from larger companies. Working alongside a startup is also a great opportunity to learn and keep up-to-date with the latest and greatest technologies.

2. Interacting with Top Talent

Startups attract the best talent and are known for employing individuals with more hands on experience. Typically the culture in startups is more open than in larger companies. Startups are more conducive to cooperation and mutual learning in order to turn a vision into a product. In addition, being close to the hacker community is key for developing products that are relevant to today’s adversaries, and security startups typically have better chances of hiring ex-hackers who have a deep understanding of the adversarial mindset. The best big-company customers treat a startup as an extension of their own team and use their knowledge and expertise to training house staff.

3. Receiving Exceptional Customer Support

While the common belief is that larger companies provide better customer support because they have robust teams and systems in place, this is not necessarily the case. There is true value in being an early customer rather than being one of thousands. To larger companies, you are as valuable as the amount of revenue you bring in while to a startup their customers provide far more. Startup customers tend to be design partners and provide vendors with unfiltered knowledge and feedback, network/market access, a testing environment for the product and opportunity for integration with other solutions. This unique customer-vendor relationship, when combined with the overall startup culture and attitude ignites a strong desire within the company to excel and delight the customer.

To read the full article go to Forbes.

Read previous articles of Lior in Forbes.

Lital Asher-Dotan
About the Author

Lital Asher-Dotan

Lital is a Marketing Team Leader, Storyteller, Technology Marketing Expert. She joined Cybereason as the first marketing hire and built a full marketing department. Specializing in brand building, product marketing, communication and content. Passionate about building ROI-driven marketing teams.